This week we unveiled our 214th HOPE Inside location just outside of Atlanta in DeKalb County, in partnership with Citizen Trust Bank, the largest black bank in the Atlanta area. we currently have 230 locations open and operating nationwide (we soft opened this branch a few months ago and already have results to report), in 46 states.

The launch was fantastic, and I was honored to join amongst others, my friend Cynthia Day, CEO of Citizens Trust Bank — a black bank which now sits at 800M+ in assets. And what most people don’t know is that Dr. Martin Luther King, Jr’s father – Daddy King – served on the board of directors of CTB for 40 years.

It is a bank steeped in civil rights history, and now we believe that they will be a powerful part of silver rights history also.

Here is an approximate 50 minute video of the HOPE Inside office rollout.

ATLANTA, Feb. 9, 2023 /PRNewswire/ — Citizens Trust Bank (CTB) and Operation HOPE today announced an expanded, transformational partnership, including a collaborative program HOPE Inside coaching, that connects deserving Citizens Trust Bank customers to one-on-one debt counseling, financial coaching, education, and Citizens Trust Bank (CTB) solutions, part of the bank’s commitment to bring access and solutions to build better lives and communities.

Citizens Trust Bank and Operation HOPE will expand their community-based approach to financial wellness to provide more people with the education, insights, and tools that will empower and build better lives for all. To achieve this goal, Citizens Trust Bank and Operation HOPE have entered into a partnership that will expand and transform access to HOPE Inside coaching, bringing in-person and virtual financial coaching, educational content, and solutions to the Citizens Trust Bank, Panola Financial Center.

“For over 100 years Citizens Trust Bank has been guided by the founding principle to promote financial stability and business development in our communities,” said Cynthia N. Day, President and Chief Executive Officer, Citizens Trust Bank. “It is abundantly clear that legacy and impact have their place. We remain committed to working with amazing partners, like Operation HOPE, to uplift community citizens while upholding our legacy of making meaningful impact for generations in the markets we serve and beyond.”, said Day.

Citizens Trust Bank and Operation HOPE’s expanded partnership includes:

  • Transforming and expanding the HOPE Inside coaching program to be community-based and impact-focused, encompassing hub location serving communities across the Citizens Trust Bank Atlanta market. 
  • Collaborating to further the Citizens Trust Bank employee wellness platform with HOPE coaching and CTB programming.
  • Becoming a Member of HOPE to build consumer and business financial capacity and sustainability.

“This is a bold undertaking, I am so honored to have Citizens Trust Bank’s commitment to helping Operation HOPE transform lives, shift mindsets and help small business owners realize their dreams,” said Operation HOPE Founder, Chairman, and CEO, John Hope Bryant. “The leading voices behind Citizens Trust Bank believed in this vision since its inception. Through their continued support over the next two years, we will strengthen communities through financial literacy and economic empowerment together.” 

To learn more, go to or visit an Operation HOPE financial coach in Atlanta at the Citizens Trust Bank, Panola financial center location. 

In celebration of the partnership and HOPE Inside resources in the community, Citizens Trust Bank hosted a special partner reception on Wednesday, February 8, 2023 at the Panola Financial Center in Stonecrest, Georgia. Along with Operation HOPE Founder, John H. Bryant, DeKalb County leaders as well as The City of Stonecrest Mayor, Jazzmin Cobble and Councilman Robert Turner, District 2 were in attendance.

The event was pre-recorded and will be shared on the Bank’s Facebook and YouTube social platforms.

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