What if I told you that the best performing Bentley Motorcar dealership in North America, and one of the top 5 dealerships in the world, was and is run by a black man? Well I like it when fact is as interesting as fiction.
The man is Sidney D. Barron, General Manager of Bentley of Atlanta. Under his quiet but strong leadership, Bentley of Atlanta has performed remarkably, punching far above its weight. Notably, the dealership the #1 dealership in North America. Just shows, that we can do anything, anywhere, at any time.
It also makes sense that Sidney, known by friends as ‘Sid Barron,’ was in many ways mentored by the late, great Hank Aaron. Yes, that Hank Aaron, the baseball great. Mr. Aaron had gotten into the auto dealership business, first opening a BMW dealership, and soon thereafter others. And Mr. Aaron also gave Sid his first opportunity as both a leader in the industry and as a participating owner as well. That experience changed everything for Sid Barron, and led directly to his platform opportunity as general manager of and for Bentley of Atlanta. And so, it makes sense now that Mr. Barron is also very involved in his community and giving back, to this day, including the 100 Black Men of America organization. My father in law Dr. David Dalton and I visited with Mr. Barron a few weeks back here in Atlanta.
It appears that the amazing, one of a kind automobiles are not the only prime assets at Bentley of Atlanta. Leaders like Sidney D. Barron qualifies also.
Kudos to you Sid Barron. Let’s go…
John Hope Bryant