"How many 'true believers' (in what you are doing, are about, etc) you develop throughout your life — whether you are a preacher, a teacher, a car salesman or a big time thought leader like you, or businessman like me— whether or not our lives mattered is probably just how many true believers—how many customers we created—starting with family—but then the rings go on and on."

Jim Clifton, chairman and CEO of Gallup


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