SunTrust Promotes Financial Well-Being Through $1 Million Commitment to Operation HOPE
Community financial counselors to join select SunTrust Bank branches in Atlanta, Memphis
ATLANTA, June 4, 2013 /PRNewswire/ -- SunTrust Banks, Inc. (NYSE: STI) will add Operation HOPE financial counselors to select branches in Atlanta and Memphis, as part of its ongoing efforts to promote financial well-being. The company will make a $1 million cash and in-kind contribution to fund the HOPE Inside program, beginning this fall with a pilot branch in each city.
"Operation HOPE is a global leader for financial dignity, but more importantly, has proven to be effective in advancing financial literacy at the local level," said SunTrust Chairman and CEO Wiliam H. Rogers, Jr. "By funding counselors within our branches, we have a significant opportunity to help people understand their options and make better-informed financial decisions when faced with a variety of life's circumstances."
This is the silver rights movement in action.