On April 30, we closed out Financial Literacy Month with a bold, unapologetic statement: Put Your Best Foot Forward.
And yes—we meant that literally.
Through the Green Socks Day Challenge, we invited leaders, learners, CEOs, teachers, athletes, students, and everyone in between to join a simple but powerful movement: wear green socks, snap a photo, and post it with #GreenSocksDay. Why? Because financial literacy isn’t a luxury—it’s a necessity. And when you believe in something that deeply, you’ve got to make it visible.
Thanks to the incredible support from banking partners, supporters, and companies like Walmart, Shopify, iHeartMedia, Delta Air Lines, the NBA, MLB, NHL, and others, this movement gained real traction—and heart. We even had participants featured in Times Square on Nasdaq’s Tower. But make no mistake: this isn’t about socks. It’s about equipping people to own their lives.
This is about making financial literacy a cultural norm, not a classroom exception. From my conversation with U.S. Treasury Secretary Scott Bessent to the momentum we’re seeing across corporate America, the message is clear: this is our time. We can—and must—build a more financially confident nation from the ground up.
Read the full article from Black Enterprise here and see how this movement is gaining ground across the country:
Operation HOPE Raises Financial Literacy Awareness With Green Socks Day
Let’s keep putting our best foot forward—today, tomorrow, and every day after.
#GreenSocksDay
#FinancialLiteracyForAll
#SilverRights
