ATLANTA – Oct. 16, 2017 – 
John Hope Bryant, founder, chairman, and CEO of global financial dignity and economic empowerment nonprofit Operation HOPE, Inc., will share advice and ideas from his new book, The Memo: Five Rules for Your Economic Liberation (Berrett-Koehler, 2017), at SunTrust’s onUp on TourAtlanta headquarters stop tomorrow at SunTrust Plaza in downtown Atlanta.

Widely recommended, “The Memo” outlines the rules that lay the foundation for attaining financial freedom—from achieving basic financial literacy to investing in positive relationships and approaching wealth with a completely new attitude. It is a hard-hitting collection of financial advice and wisdom from one of America’s leading entrepreneurs who wants to restore readers’ “silver rights,” giving them the ability to succeed and prosper no matter what roadblocks society puts in their way.

“True power in this world comes from economic independence,” said Bryant, who served as an advisor to the last three sitting U.S. presidents and is responsible for financial literacy becoming the policy of the U.S. federal government. “The supermajority of people around the world who live in poverty – the invisible class – haven’t received “the memo.” Nor have the struggling middle class. This book is for all those that have too much month left at the end of their money. I am grateful to Bill Rogers and SunTrust for their ongoing support as partners in this mission to empower financial independence and dignity.”

SunTrust is taking its financial confidence message on the road with “onUp on Tour,” a pop-up, entertainment experience that inspires visitors to learn about finances through fun, interactive, sports-based activities.  Scheduled to make stops in more than 45 cities, the tour aims to get thousands of people at each location to join the onUp movement and take actions toward financial confidence with free tools, tips and resources. The SunTrust Plaza stop includes games, giveaways and appearances by the Atlanta Falcons cheerleaders, Freddie Falcon, Braves Heavy Hitters, onUp Honor Roll Skate Crew and other surprise guests.

“SunTrust launched the onUp movement last year encouraging Americans to talk about money and take the steps needed to turn financial stress into confidence,” said SunTrust Chairman and CEO William H. Rogers, Jr.  “In The Memo, John’s message of empowerment through financial literacy is what the onUp movement is about – encouraging people to take control of their finances in order to enjoy the moments in life that matter.”

The Memo: Five Rules for Your Economic Liberation is available for purchase on and through several local booksellers. For more information, visit, or contact Latoya McKnight at 404.941.2919.

About John Hope Bryant

Named 2016 Innovator of the Year” by American Banker magazine, John Hope Bryant is an American entrepreneur, author, philanthropist, and prominent thought leader on economic empowerment and financial dignity.  He is the founder, chairman, and chief executive officer of Operation HOPE, Inc.; chairman and chief executive officer of Bryant Group Ventures; and founder, chairman, and chief executive officer of The Promise Homes Company. He is the author of bestsellers, “How the Poor Can Save Capitalism: Rebuilding the Path to the Middle Class”, and “LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World”. His latest book, “The Memo: Five Rules for Your Economic Liberation,” was released in September.



About Operation HOPE, Inc.

Since 1992, Operation HOPE has been moving America from civil rights to “silver rights” with the mission of making free enterprise and capitalism work for the underserved. Through its core programs, the nonprofit has provided financial dignity and economic empowerment to over 2.6 million individuals worldwide, and $2 billion in economic activity for the disenfranchised—turning check cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners and minimum wage workers into living wage consumers.  Project 5117 is HOPE’s multi-year four-pronged approach to combating economic inequality that aims to improve financial literacy, increase business role models and business internships for youth, and stabilize the American dream by boosting credit scores. Operation HOPE recently received its third consecutive 4-star charity rating for fiscal management and commitment to transparency and accountability by the prestigious non-profit evaluator, Charity Navigator—further establishing it as a best-in-class organization. For more information: Follow Operation HOPE on Twitter @operationhope

About SunTrust Banks, Inc.

SunTrust Banks, Inc. is a purpose-driven company dedicated to Lighting the Way to Financial Well-Being for the people, businesses, and communities it serves. Headquartered in Atlanta, the Company has three business segments: Consumer Banking and Private Wealth Management, Wholesale Banking, and Mortgage Banking. Its flagship subsidiary, SunTrust Bank, operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states, along with 24-hour digital access. Certain business lines serve consumer, commercial, corporate, and institutional clients nationally. As of June 30, 2016, SunTrust had total assets of $199 billion and total deposits of $153 billion. The Company provides deposit, credit, trust, investment, mortgage, asset management, securities brokerage, and capital market services. SunTrust leads onUp, a national movement inspiring Americans to build financial confidence. Join the movement at

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