FEB 16, 2015 8:00am ET


NEW APPROACH: "The old conversation with bankers was, 'Help me help poor people," says Operation Hope's John Bryant. "The new conversation is, 'What can I do to help you achieve your strategic objectives?'"


John Bryant nearly fired himself as CEO of Operation Hope in 2012 because he felt the nonprofit was falling short in its efforts to revive down-and-out communities. Then a sudden funding crisis forced him to shake up the organization and develop new model that relies heavily on banks to promote financial literacy and improve the lives of low-income families. If it succeeds, Bryant says, it will drive more customers to banks and credit unions — and maybe even put payday lenders out of business.

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HTPCSC Book CoverJohn Hope Bryant is the Founder, Chairman and CEO of Operation HOPE and Bryant Group Companies, Inc. Magazine/CEO READ bestselling business author of LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World (Jossey-Bass)His newest bestselling book is How The Poor Can Save Capitalism (Berrett Koehler Publishing).

Bryant is a Member of the U.S. President's Advisory Council on Financial Capability for Young Americans, and co-chair for Project 5117, which is a plan for the rebirth of underserved America.

Bryant is the only bestselling author on economics who is also African-American.

 Credit: A special thanks to Architects Of Group Genius, which produced the HOPE Doctrine on Poverty movie on a pro-bono basis for Operation HOPE.

Follow John Hope Bryant on LinkedIn Influencers here.

Posted by Natasha Eldridge, Office of the Chairman 

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