Greg and Juanita Baranco are friends to me, the Operation HOPE family, and the broader community that they serve. They are brilliant business people, and humble servant leaders in the same breath, who truly understand and believe in the ethos of "doing well by doing good too."  I am honored to call the Baranco's my friends, and to call myself one of their loyal customers.  A special thank you, from the founder of Operation HOPE, for once again, their selfless support of community empowerment and silver rights, this time through the HOPE Global Financial Dignity Summit 2013, in Atlanta, Georgia,

Mercedes-Benz of Buckhead is one of the largest Mercedes-Benz retailers in the United States.  Founded in 2003, the dealership is recognized by the manufacturer as Atlanta’s Best of the Best for outstanding achievement in Sales, Service, Customer Satisfaction, Customer Retention and Overall Management.  Mercedes-Benz of Buckhead is also the winner of The Technology Association of Georgia’s prestigious Excalibur Award.

Dealer Principals, Gregory and Juanita Baranco are widely recognized as Georgia’s most experienced and trustworthy automotive veterans.  Since 1978 the Barancos have successfully operated  automotive brands including General Motors, American Honda and now, Mercedes-Benz of Buckhead.


“A great deal of our success is a direct result of the commitment we make to our staff and in turn, the commitment they make to each customer,” says Gregory Baranco.  “We value our associates and strive daily to help shape the development and success of each person.”

But, Employee Development is just the beginning for the Barancos.  On behalf of the dealership, the couple is actively involved in a plethora of charitable causes and community development initiatives, ranging from support of the Arts, to Feeding the Homeless; from supporting The Wounded Warrior campaign to sponsoring the annual Teddy Bear Crusade, benefiting Children’s Healthcare of Atlanta.  And, there are many, many others.

Perhaps the culture and ‘giving’ mentality can best be summarized in the Mercedes-Benz of Buckhead mission statement.  Interestingly, all 160 employees have memorized the verse:

“We are Mercedes-Benz of Buckhead.  Caring professionals providing unparalleled, individualized service.  We are committed to anticipate and empowered to exceed expectations one relationship at a time.  It’s that simple.”  

Simple or not, it is a mission statement worthy of respect and admiration. 

At Mercedes-Benz of Buckhead, People Drive Us. 2799 Piedmont Road, just South of Pharr in Atlanta 404-846-3500    

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