Operation HOPE (HOPE) along with award-winning BBDO announce the national release of HOPE's first television public service announcement (PSA) campaign. The spots feature HOPE Founder, Chairman and CEO John Hope Bryant and promote role models, the language of money and foreclosure assistance. Here is the first spot.
These spots are made possible thanks to the generous commitment to broadcast from our partner the National Association of Broadcasters (NAB).
A special thank you to our friends at NAB, Marcellus Alexander Jr., Shermaze Ingram and Tess Massey from NAB, along with NAB board member and Quincy Jones Foundation president Madelyn Bonnot. As well, this campaign would not have been possible without the leadership, commitment and vision of many at BBDO NY, including John Osborn, president, Dhane Scotti and the entire project team at BBDO that helped to pull this together. Thank you, all!
Spread the word. Tell your local broadcaster to carry this series of spots! They are free, and available through the National Association of Broadcasters.