No one washes rental cars.

This was my message last week before the First Horizon/First Tennessee Bank Annual Leadership Forum in Memphis, Tennessee, with the bank’s 200 most senior executive leaders.  Treat it like you own it.

This highly successful company is run by Bryan Jordan, a friend and a CEO who I would swear has a First Tennessee tattoo hidden somewhere on his body. Bryan Jordan is all in. He is what my friend Jim Clifton, CEO of Gallup, would describe as a 'true believer.' 

What Bryan Jordan needs more than anything, to produce even more growth within and for his organization, is the same thing most anyone else needs at their place of work or business — more highly engaged workers.  

Another way to describe a highly engaged worker is a ’true believer.’  And the one trait describes these individuals above all others is -- they're all in.  

They don’t get half pregnant.  They have both feet, along with their heart, head and soul in the arena.

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John Hope Bryant is the Founder, Chairman and CEO ofOperation HOPE and Bryant Group Ventures, an Inc. Magazine/CEO READ bestselling business author of LOVE LEADERSHIP: The New W ay to Lead in a Fear-Based World (Jossey-Bass)His newest bestselling book is How The Poor Can Save Capitalism: Rebuilding the Path to the Middle Class (Berrett Koehler Publishing).

Bryant is a Member of the U.S. President's Advisory Council on Financial Capability for Young Americans, co-founder of the Gallup-HOPE Index with the Gallup Organization, and co-chair for Project 5117, which is a plan for the rebirth of underserved America.

Bryant is the only bestselling author on economics in the world who is also of African-American descent.

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