Oslo — September 15, 2014 – Today the youth empowerment organization Global Dignity launched its first ever global mobile campaign Less. More. in 68 countries around the world in partnership with new mobile startup, PlayMC2.
Global Dignity aims to support young people around the world in protecting their dignity and to support others in living a more dignified life. The Less. More. mobile campaign, is designed to empower youth around the world to reduce digital and real-world negativity by tracking their dignity-related actions in real-time, both online and offline.
“Global Dignity is very excited about this campaign and encourages students, educators, and partners around the world to get involved,” said HRH Crown Prince Haakon of Norway, and Co-Founder of Global Dignity.
The first major mobile campaign of it’s kind, Global Dignity is featuring a special #dignity quest on MC2, where students can crowdsource small acts of dignity like: “Pick up a piece of trash,” or “Smile.” A microaction can be done by one person or by one million people simultaneously – encouraging peers to act for the good of others and themselves.
“When the microactions of young people around the world are combined, we’re able to see the positive impact that seemingly small acts of dignity can have on our own lives and those of others,” said PlayMC2 CEO and Co-Founder, Giovanna Mingarelli, who is also Country Chair for Global Dignity Canada.