Financial Empowerment at the Box Office: ‘Red Tails’ Flying High in Weekend Revenue

red tails poster 

Hollywood studios were stunned by how well the No. 2 film, George Lucas banner film Red Tails, did in matinees today. Until they discovered that the Lucasfilm/Twentieth Century Fox movie’s marketing inside the African-American community resulted in busloads of schoolkids and midday filmgoers for the Tuskegee airmen’s story. Right now the pic appears very frontloaded but could keep surprising by flying towards $20M because of its ‘A’ CinemaScore from audiences.

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