National radio ads featuring HOPE Founder John Hope Bryant, Ambassador Andrew Young and Martin Luther King III focus on bringing the Silver Rights Movement to the underserved
LOS ANGELES, CA – June 10, 2010 – Social investment bank and empowerment leader Operation HOPE (HOPE) announced today a new set of Public Service Announcements (PSAs) featuring HOPE Founder, Chairman and CEO John Hope Bryant, HOPE Global Spokesman and Civil Rights legend Ambassador Andrew Young, and the newest senior advisor to the HOPE family, President and CEO of the King Center and Founder of Realizing the Dream, Martin Luther King III. The first announcement can be heard here.
These 30 and 60-second spots were produced in-house by Premiere Radio Networks (Premiere) and are currently being featured nationally. Produced in collaboration with Premiere engineers Larry Morgan in Los Angeles and Rachel McGrath in Atlanta, the spots encourage people to take advantage of the organization's suite of financial literacy products, which include foreclosure prevention, credit debt management and first-time homebuyers assistance by calling 888-387-HOPE(5673) or visiting www.operationhope.org.
"In many cases, the people who need Operation HOPE's help the most don't realize that we're just down the street," said Operation HOPE Founder, Chairman and CEO John Hope Bryant. "Premiere Radio is helping us bring attention to the free financial literacy solutions we offer through our centers and toll-free hotlines to underserved communities across the entire nation."
"We are very proud of our partnership with Operation HOPE," stated Julie Talbott, Premiere Radio Networks President, Content and Affiliate Relations. "It's an honor to help shine a spotlight on their tireless efforts to further financial literacy and empower people across the nation, while encouraging other leaders to join us in this effort."
The continued success of the longstanding partnership with the Premiere has successfully seen the production, recording and broadcast of more than eighteen different PSAs focused on HOPE financial empowerment services. As a national sponsor to Operation HOPE, in the last six years, Premiere has provided millions of dollars worth of PSAs in support of HOPE's financial literacy programs, also known as the Silver Rights Movement.
About Premiere Radio Networks
Premiere Radio Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number one radio network in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Dr. Dean Edell, Sean Hannity, Elvis Duran, Jason Lewis, Randi Rhodes, Nikki Sixx, Kane and others. Premiere is based in Sherman Oaks, California, with 13 offices nationwide. For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.
About Operation HOPE, Inc.
Founded in 1992, Operation HOPE is a Los Angeles-based global nonprofit and social investment organization providing financial literacy, credit counseling and management, computer training, lending services and inspiration to the economically disadvantaged. Operation HOPE has assumed the responsibility of piloting the Silver Rights Movement towards making free enterprise and capitalism relevant to all underserved communities. With more than 400 private sector partners, 3500 nonprofit organizations and schools, and 100 government partners in 70 major U.S. cities and seven provinces in South Africa, HOPE has raised more than $500 million in its pursuit of educating, assisting and inspiring the next generation of global stakeholders in financial literacy, economic empowerment and silver rights. For more, please visit www.operationhope.org