(New York City) – February 10, 2010 —
John Hope Bryant, Founder, Chairman and Chief Executive Officer of financial literacy and empowerment nonprofit Operation HOPE (HOPE) was the keynote speaker at a corporate function at BBDO World Headquarters in New York on February 4, 2010.

The event was attended by the advertising giant’s Diversity Council based in New York and focused on Bryant’s new corporate leadership bestseller LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World.  Sharing the five principles of Love Leadership was Bryant’s way of thanking BBDO for their pro bono support and encouragement. The 2009 New York ADDY Awards winning advertising firm has been working diligently to design the Celebrity Edition curriculum packaging for the “silver rights” organization during the launch of HOPE’s latest initiative, FIVE MILLION KIDS (5MK) in Los Angeles last fall. 

Co-chaired by civil rights leader Ambassador Andrew Young and music icon Quincy Jones 5MK is HOPE’s foray on a problem that is draining America, and ultimately its resources — high school dropouts. The program focuses on stemming the dropout epidemic in America.

“Given our focus on idea creation together with our emphasis on diversity, BBDO is pleased to support Operation HOPE’s work in our communities, said BBDO President and CEO John Osborn, “ whether it’s here in Harlem, or in cities across this country, financial literacy and focusing on the next generation is something that we felt we needed to get behind.”

BBDO is the leader of industry when it comes to advertising.  With head headquarters in New York and 17,200 employees in 77 countries, BBDO was named the Agency of the Year in 2005 by ADWEEK, Advertising Age, and Campaign Magazine and the "Most Awarded Agency Network in the World" by The Gunn Report in 2007, for the second year running.





About Operation HOPE, Inc.

Operation HOPE is America's leading nonprofit social investment banking and financial literacy empowerment organization. With more than 400 private sector partners, 1500 nonprofit organizations and schools, and 100 government partners in 69 major U.S. cities as well as seven provinces in South Africa, HOPE has raised more than $500 million in its pursuit of educating, assisting and inspiring the next generation of global stakeholders. Through international initiatives and its principal programs, Banking on Our Future (teaching school children about money), HOPE Coalition America (Mortgage HOPE Crisis Hotline, 1-888-388-HOPE, financial emergency preparedness and disaster relief), and Walk-In HOPE Centers (loans, computer literacy, understanding banking principles), Operation HOPE has delivered services to more than one million low-wealth individuals and assumed the responsibility of piloting the Silver Rights Movement towards making free enterprise and capitalism relevant to all underserved communities. To learn more about HOPE, visit www.operationhope.org. or read our blog at www.operationhope.org/blog.


About John Hope Bryant

Born February 6, 1966 John Bryant is an American financial literacy and poverty eradication activist, and "silver rights" entrepreneur. He is the Founder, Chairman and Chief Executive Officer of Operation HOPE, America’s first nonprofit social investment banking organization, a leading self-help provider of economic empowerment tools and services for the underserved. His work to empower low-wealth communities has earned him a role as the Vice Chair of the President’s Advisory Council on Financial Literacy and the Chairman of the Council’s Under-Served Committee. Bryant is author of the bestselling book LOVE LEADERSHIP: The New Way to Lead in a Fear-Based World. To learn more about him visit www.operationhope.org or follow John Hope Bryant on Twitter at http://twitter.com/johnhopebryant.


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