As consumers, African Americans buy one of every eight vehicles sold in the U.S., and spend more than $35 billion each year on automobile purchases. In recent years, Chrysler’s 300 M has been the second-best seller among Blacks. African Americans on Wheels magazine named DaimlerChrysler its 2006 "Company of the Year" for its annual spending among minority vendors — $2.7 billion — and diverse workforce. Currently, people of color comprise twenty-seven percent of the company’s workforce.

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